Hugh Thomas is the Co-founder and CEO of Ugly Drinks, centered around New York & London in the UK. He attended the University of Warwick and was the Student Brand Manager for Unilever before moving to HJ Heinz where he worked in marketing. He later went on to Vita Coco in the UK and before co-founding Ugly Drinks.

Hugh wanted to create a healthy, relevant, and affordable product that would replace sugary soda products. This led him to create Ugly Drinks, a sugar-free, sweetener-free, zero-calorie drink that’s nothing artificial and definitely affordable.

In this encore show, G. Steven Cleere talks with Hugh Thomas of Ugly Drinks about the origin of his company, the tools and resources that are necessary for someone to be a successful entrepreneur, and why it’s important to give back to the community.

Here’s a glimpse of what you’ll learn: 

Why the name Ugly Drinks?

How the Ugly Drinks company started

The difference between retailing in the UK and the USA

The target market of Ugly Drinks

Tools & resources for success in entrepreneurship

Hugh Thomas talks about giving back to the community through Girl up

Hugh's experience at the Marketing Academy UK

How Ugly Drinks is distributed and where you can find them

Hugh's future plans for the company

Hugh's advice to fellow entrepreneurs

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Resources Mentioned in this episode

Ugly Drinks

Girl Up

The Marketing Academy

Connect with Steve

Kitchen2Shelf 

About Me

NexxtLevel Marketing

Sponsor for this episode

Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.