
Sign up to save your podcasts
Or


Every banker has faced that moment – you've built a strong relationship with a business client, you understand their needs, but their loan request doesn't fit your credit parameters. Whether it's collateral issues, temporary cash flow problems, or new partnerships without established track records, saying "no" feels like you're abandoning the relationship you've worked hard to build.
Cardinal Capital offers a smarter approach to handling these challenging situations. Rather than ghosting clients or sending them on their way with vague referrals, we present a three-step process that transforms potential rejections into relationship-strengthening opportunities. First, frame the decline properly – it's not a rejection of the client but simply that the deal doesn't fit current guidelines. Second, refer with confidence to specialists who can structure creative solutions. Finally, stay connected throughout the process, ensuring you remain the trusted advisor even when you're not directly providing the financing.
This team approach delivers multiple benefits: your client gets the funding they need, you preserve and actually strengthen the relationship, and when they're ready for traditional banking again, they'll return to you "loan ready." The key takeaway is powerful in its simplicity – don't let "no" mean goodbye; let it mean "not yet." By partnering with Cardinal Capital, you position yourself as a sophisticated problem-solver with resources beyond what your institution directly offers, making you more valuable than ever to your clients. If you've got a client you hate to turn away, reach out at cardinalcapnet and discover how we can help you maintain relationships while meeting your clients' financing needs.
For more commercial capital information, contact us at [email protected]
Let's get social!
FB: @cardinalcap
LinkedIn: @cardinalcapital
Visit us online at cardinalcap.net
By Cardinal CapitalEvery banker has faced that moment – you've built a strong relationship with a business client, you understand their needs, but their loan request doesn't fit your credit parameters. Whether it's collateral issues, temporary cash flow problems, or new partnerships without established track records, saying "no" feels like you're abandoning the relationship you've worked hard to build.
Cardinal Capital offers a smarter approach to handling these challenging situations. Rather than ghosting clients or sending them on their way with vague referrals, we present a three-step process that transforms potential rejections into relationship-strengthening opportunities. First, frame the decline properly – it's not a rejection of the client but simply that the deal doesn't fit current guidelines. Second, refer with confidence to specialists who can structure creative solutions. Finally, stay connected throughout the process, ensuring you remain the trusted advisor even when you're not directly providing the financing.
This team approach delivers multiple benefits: your client gets the funding they need, you preserve and actually strengthen the relationship, and when they're ready for traditional banking again, they'll return to you "loan ready." The key takeaway is powerful in its simplicity – don't let "no" mean goodbye; let it mean "not yet." By partnering with Cardinal Capital, you position yourself as a sophisticated problem-solver with resources beyond what your institution directly offers, making you more valuable than ever to your clients. If you've got a client you hate to turn away, reach out at cardinalcapnet and discover how we can help you maintain relationships while meeting your clients' financing needs.
For more commercial capital information, contact us at [email protected]
Let's get social!
FB: @cardinalcap
LinkedIn: @cardinalcapital
Visit us online at cardinalcap.net