The Now You Know Podcast

2026 is the year marketing becomes genuinely hybrid: Part automated, part deeply human. AI tools move from optional to essential.

Books: Marketing Made Easy: 150 Smart Marketing Moves for Today’s Digital World and New Social Media Planners are available on Amazon worldwide.

My Author Page on Amazon : https://www.amazon.com/stores/Flavio-Souza/author/B08GH71PRN? 

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Today, we’re counting down the Top 10 Marketing Buzzwords of 2025 so far. 

These are the terms you’ll hear in meetings, see on LinkedIn posts, and maybe even throw around yourself. The twist? We’re doing it countdown-style, from number ten all the way to number one. And I promise, straight to the point talking as always. 

New Book: Marketing Made Easy: 150 Smart Marketing Moves for Today’s Digital World  Available On Amazon Worldwide on Sept 3rd, 2025

My Author Page on Amazon : https://www.amazon.com/stores/Flavio-Souza/author/B08GH71PRN? 

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What is zero-party data?

Japanese consumers tend to be more cautious about sharing data compared to the U.S. or even Europe. That means brands need to be clear, respectful, and offer value in return and zero-party data strategy is the way to go ! 

Check my Social Media Planners for X, Instagram, Facebook and YouTube on Amazon: https://amzn.to/42NhUf1 

Say hi on TikTok : https://www.tiktok.com/@fzmkt 

Say hello on YouTube: https://www.youtube.com/@FZMKT

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You have 3 seconds to grab attention!

here’s a secret Social Media doesn't want you to know! 

SNS cares most about watch time, especially in those first 3 seconds. 

That’s when the algorithm decides if your content is worth promoting. 

Shares and comments matter, but not as much. 

Check my Social Media Planners for X, Instagram, Facebook and YouTube on Amazon: https://amzn.to/42NhUf1 

Say hi on TikTok : https://www.tiktok.com/@fzmkt 

Say hello on YouTube: https://www.youtube.com/@FZMKT

Support the show

In this episode of the Now You Know podcast, host Flavio Souza delves into the powerful role of fear in marketing. By tapping into our primal survival instincts, marketers effectively use fear to drive sales, create urgency, and even incite panic buying. Examples include the panic buying of essentials during the early days of the 2019 pandemic and the rush to grab Black Friday deals.

Flavio also discusses how FOMO (Fear of Missing Out) is utilized in digital marketing, with tactics like countdown timers and exclusive offers creating a sense of urgency. 

The episode explores the double-edged sword of fear-based marketing in public health campaigns, which can motivate behavior change but also breed anxiety and mistrust.

While fear can be a powerful motivator, the ethical implications of using it in marketing are highlighted. 

The episode concludes by urging marketers to use fear responsibly and encouraging consumers to be aware of when fear is influencing their buying decisions.

Main website: https://flavio.online

Resources: New Social Media Planners on Amazon:

For YouTube:  https://amzn.to/4an3bZK

For X: https://amzn.to/3QPXmgG

For Instagram: https://amzn.to/3QLY1j0

For Facebook: https://amzn.to/4bDrhAp

The Now You Know Guidebook on Amazon:  https://amzn.to/3rDBK9l

Grendz.com - Grendz delivers future innovations today.

Visit the podcast website:  https://thenowyouknowpodcast.buzzsprout.com

In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on individualism, Japanese strategies emphasize collectivism, harmony, and exceptional customer service, rooted in cultural values like "Wa" and "omotenashi." The episode also distinguishes between the relationship-focused long-term approach of Japanese marketing and the transactional nature of sales, emphasizing the importance of trust and loyalty in Japanese business practices.

Main website: https://flavio.online

Resources: New Social Media Planners on Amazon:

For YouTube:  https://amzn.to/4an3bZK

For X: https://amzn.to/3QPXmgG

For Instagram: https://amzn.to/3QLY1j0

For Facebook: https://amzn.to/4bDrhAp

The Now You Know Guidebook on Amazon:  https://amzn.to/3rDBK9l

Grendz.com - Grendz delivers future innovations today.

Visit the podcast website:  https://thenowyouknowpodcast.buzzsprout.com

As we navigate through the year, the marketing landscape continues to evolve at a rapid pace. Here’s a closer look at some of the most exciting new trends and the companies that are setting the standard in implementing them.

New Social Media Planners just launched on Amazon:

For YouTube:  https://amzn.to/4an3bZK

For X: https://amzn.to/3QPXmgG

For Instagram: https://amzn.to/3QLY1j0

For Facebook: https://amzn.to/4bDrhAp

Grendz.com - Grendz delivers future innovations today.

Visit the podcast website:  https://thenowyouknowpodcast.buzzsprout.com

The Now You Know Guidebook on Amazon:  https://amzn.to/3rDBK9l

Flavio talks about the relationship between Marketing and Sales and how they have to gain from each other if they work together.

Personal website (for contacts/suggestions) : https://flavio.online

Visit the podcast website:  https://thenowyouknowpodcast.buzzsprout.com

The Now You Know Guidebook on Amazon:  https://amzn.to/3rDBK9l

YouTube Short Video (Marketing at the Party) : https://youtube.com/shorts/lRPFlNY_yzE?si=NDI62gaCPyKUBxcT

Flavio talks about the marketing research slice as part of the marketing pizza as well as the importance of doing it right for short term payoffs.

Personal website (for contacts/suggestions) : https://flavio.online

Visit the podcast website:  https://thenowyouknowpodcast.buzzsprout.com

The Now You Know Guidebook on Amazon:  https://amzn.to/3rDBK9l

YouTube Short Video (On Marketing Research) : https://youtube.com/shorts/iGIdRE6HhfU?si=fercECFgnH8tXap0Q