By Flavio Souza
The podcast currently has 106 episodes available.
In this episode of the Now You Know podcast, host Flavio Souza delves into the powerful role of fear in marketing. By tapping into our primal survival instincts, marketers effectively use fear to drive sales, create urgency, and even incite panic buying. Examples include the panic buying of essentials during the early days of the 2019 pandemic and the rush to grab Black Friday deals.
Flavio also discusses how FOMO (Fear of Missing Out) is utilized in digital marketing, with tactics like countdown timers and exclusive offers creating a sense of urgency.
The episode explores the double-edged sword of fear-based marketing in public health campaigns, which can motivate behavior change but also breed anxiety and mistrust.
While fear can be a powerful motivator, the ethical implications of using it in marketing are highlighted.
The episode concludes by urging marketers to use fear responsibly and encouraging consumers to be aware of when fear is influencing their buying decisions.
Main website: https://flavio.online
Resources: New Social Media Planners on Amazon:
For YouTube: https://amzn.to/4an3bZK
For X: https://amzn.to/3QPXmgG
For Instagram: https://amzn.to/3QLY1j0
For Facebook: https://amzn.to/4bDrhAp
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
Grendz.com - Grendz delivers future innovations today.
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on individualism, Japanese strategies emphasize collectivism, harmony, and exceptional customer service, rooted in cultural values like "Wa" and "omotenashi." The episode also distinguishes between the relationship-focused long-term approach of Japanese marketing and the transactional nature of sales, emphasizing the importance of trust and loyalty in Japanese business practices.
Main website: https://flavio.online
Resources: New Social Media Planners on Amazon:
For YouTube: https://amzn.to/4an3bZK
For X: https://amzn.to/3QPXmgG
For Instagram: https://amzn.to/3QLY1j0
For Facebook: https://amzn.to/4bDrhAp
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
Grendz.com - Grendz delivers future innovations today.
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
As we navigate through the year, the marketing landscape continues to evolve at a rapid pace. Here’s a closer look at some of the most exciting new trends and the companies that are setting the standard in implementing them.
New Social Media Planners just launched on Amazon:
For YouTube: https://amzn.to/4an3bZK
For X: https://amzn.to/3QPXmgG
For Instagram: https://amzn.to/3QLY1j0
For Facebook: https://amzn.to/4bDrhAp
Grendz.com - Grendz delivers future innovations today.
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
Flavio talks about the relationship between Marketing and Sales and how they have to gain from each other if they work together.
Personal website (for contacts/suggestions) : https://flavio.online
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
YouTube Short Video (Marketing at the Party) : https://youtube.com/shorts/lRPFlNY_yzE?si=NDI62gaCPyKUBxcT
Flavio talks about the marketing research slice as part of the marketing pizza as well as the importance of doing it right for short term payoffs.
Personal website (for contacts/suggestions) : https://flavio.online
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
YouTube Short Video (On Marketing Research) : https://youtube.com/shorts/iGIdRE6HhfU?si=fercECFgnH8tXap0Q
Flavio talks about the PR slice as part of the marketing pizza as well as the synergy of PR and Marketing in the Digital Age: A glimpse into the future of PR.
Personal website (for contacts/suggestions) : https://flavio.online
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
YouTube Short Video (On PR) : https://youtube.com/shorts/FUBLDHNAAKY?si=6eAnO_HFTJiwbon-
Flavio talks about the advertisement slice as part of the marketing pizza.
Personal website (for contacts/suggestions) : https://flavio.online
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
YouTube Short Video (On Advertisement Concept) : https://youtube.com/shorts/Pmdas5gppec?si=3hcc98fY8sEPf6jd
Flavio talks about what we are going to learn/talk next.
Personal website (for contacts/suggestions) : https://flavio.online
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
TikTok (Marketing Concept Video) : https://www.tiktok.com/@fzmkt/video/7072929859877588225?is_from_webapp=1&sender_device=pc&web_id=7278542956193531410
Flavio talks about the importance to just be yourself in the end.
LINKEDIN GROWTH-HACK NEW COURSE: https://flavio-souza-s-school.teachable.com/p/how-to-grow-from-zero-to-over-100k-followers-on-linkedin-in-2-months
Personal website (for contacts/suggestions) : https://flavio.online
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com
The Now You Know Guidebook is available on Amazon https://amzn.to/3rDBK9l
Flavio's new Youtube channel that covers Marketing, Knowledge and Technology
(stop by for a visit) : https://www.youtube.com/c/FZMKT
Not much of a fan of Youtube? No worries, got you covered,
check FZMKT on TikTok ! https://www.tiktok.com/@fzmkt
The podcast currently has 106 episodes available.