In today’s episode, I unpack the full story behind NSB Watch — the microbrand I built using the history and landscape of New Smyrna Beach as my design blueprint. From the Turnbull settlement of 1768 to the space-age vibes of Cape Canaveral, every watch in the lineup has a story. I also break down what makes the 1887 and Canaveral models special, why automatic movements matter, and how a simple choice like leather vs. NATO straps says everything about how you wear your time. If you’re into branding, product design, or Florida coastal culture, this episode is loaded.