Everything at work eventually becomes… a number.

Forecast. Pipeline. Targets. Growth.

And there’s something comforting about that.
Numbers feel clean. Objective. Definitive.

But the more time I spend around them…
the more I realize they’re sitting on top of a lot of judgment.

In this episode, I talk through:

• where numbers actually come from (and what goes into them)
• how two people can look at the same situation and land on different outcomes
• the moment when a forecast quietly stops being a reflection… and becomes the goal
• how small, reasonable adjustments start to drift away from reality over time
• why performance metrics can reshape behavior in ways we don’t always notice
• and the pattern behind all of it—what’s known as Goodhart’s Law

This isn’t about numbers being wrong.

It’s about how easily we start managing the representation of reality…
instead of reality itself.

Lately, I’ve been trying to look past the number—
and pay more attention to how it got there.

Because that’s usually where the truth is.