This Hard Mode Podcast focusses on Versus Merch, welcoming CEO & Founder Evan McLellan and COO Scott Cooper to the microphone for a chat.

Versus Merch provides custom branded merchandise and promo item solutions for businesses, events, sporting clubs, peak bodies and more, with uniforms, employee onboarding packs, gift packages and literally anything you can imagine.

We cover some really interesting aspects of the businesses origins, such as its evolution from the punk & hardcore realm of the music industry, through to scaling a traditionally non-tech venture via technology scaling processes.

Talking points:

• The parallels between music industry and business
• The skills you pick up from hobbies
• The origins of Versus Merch
• Scaling non-tech businesses with tech business scaling experience
• Expanding overseas
• From one-person operation to a fully invested team operation
• Big picture thinking and learning from mistakes
• ‘We put your name on anything’
• Capitalising on trends to help guide clients and customers
• Acknowledging significant wins in building the right team in the right way
• Growth via Tractor Ventures partnership
• As the events industry begins to emerge again…
• Growth via networks and partnerships

Links:

• Versus Merch
• Article: How being in a band taught me everything I know about marketing and running a business 
• Bowls Victoria
• Drawboard
• FuckUp Nights
• GO1
• JW Player
• Levis
• Liverpool Football Club
• Red Bull
• Tractor Ventures
• Waywire
• Y Combinator

Online:

www.versusmerch.com

Versus Merch on Instagram: @versusmerch

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS