When she started the @kids.eat.in.color Instagram account, Jennifer Anderson wasn’t trying to become a social media influencer. In fact, she’d never even used Instagram prior to that. What she had done is witness the undeniable link between poverty and nutrition. She’d also experienced firsthand the frustration and exhaustion that can come from parenting a picky eater. So she started posting pictures of the creative food hacks she used to get her own picky kids to eat veggies. Her posts struck a chord with defeated parents everywhere and her follower count began to rise. Her blog quickly became a business, and Kids Eat In Color - now more than 1 million followers strong - became a community. 

Jennifer stops by The Dream Job this week to talk about her early interest in nutrition, the importance of pairing best practices with real life experiences, and why kids are so opposed to eating anything that might actually keep them alive. We also deconstruct the very idea of an influencer and talk about what it feels like to have achieved modern America’s ultimate “merit badge” - 1 million Instagram followers.

If you’ve ever thought your life would be materially better if you had 1,000 more social media followers, this episode is for you. If you’ve ever told a child, “two more bites of broccoli...fine one more bite...fine just give ME the broccoli,” this episode is for you. If you’ve ever doubted whether having a mission-first, message-first, people-first approach is truly the best way to succeed in life, then this episode is definitely for you. 

Check it out! And then get #backtowork. 

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