Conversion Sciences

The Obituary of the B2B Marketing Funnel


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The B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place. We like funnels. We like them because they provide us with some sense of progress in our marketing efforts. We have advertising programs to get people’s attention. We […]
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Conversion SciencesBy Conversion Sciences