For an online influencer to garner the attention of the most number of people, he or she must have a unique topic to focus on and an engaging way to present it. Dr. Alex VanDerschelden managed to become successful on the internet in this regard, not only because of his powerful surname but his vast knowledge of various chiropractic methods. Discussing his online videos with Dr. Kevin Pecca, the OC Chiropractor shares how he maintains his visibility and reputation on the internet, being consistent with his content creation, and deals with hateful comments. Dr. Alex talks about his real-life chiropractic work in the middle of the fleeting COVID-19 pandemic and the continuous mask-wearing everywhere he goes.

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