Think there's just one road to business success? Check out OZY's series on the world's most unconventional CEOs. OZY's series on unconventional CEOs isn't business as usual. Think there's just one road to business success? Check out OZY's series on the world's most unconventional CEOs. If you ask Richard Sheridan what dooms a shoddy piece of software to failure, he’ll drop a somewhat graphic comparison: that of an organ transplant gone wrong.