Listen to this interview to learn: How Rick reached Tom Peters and formed the basis of a professional mentorship and friendship. What the sustaining energy is that keeps people engaged and "in the conversation" both online and off line. Contrasting examples of a company that bombed with their online effort and several that hit home runs. The law of transparency online that allows even the smallest pizza shop to use these largely no-charge tools to build a fan base. Rick Mathieson talks with Bill Ringle about the interesting journey from writer to digital marketing author and expert.