Social Goals: Social media strategy that works for small town business

The One About Ambition, Motherhood & Showing Up Online as Your True Self with Puja Malhotra


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There’s no rule book for running a business and raising kids — and the picture-perfect version we see on social media often does more harm than good. In this episode, Puja and I go deep into the reality of ambition, motherhood, and identity as women entrepreneurs.

From introvert-friendly ways to show up online, to the importance of separating your personal brand from your business brand, to letting go of the “balance” myth, Puja shares how she’s built a sustainable business while staying true to herself. Whether you’re a fellow creative, a small business owner, or a mom navigating similar challenges, you’ll walk away with both validation and actionable strategies.

We chat about:

💡 The difference between “balance” and “harmony” in work and life

✨ Why Puja separated her personal brand from ROOP Creative — and how it changed her content

🎯 Introvert strategies for networking, events, and social media

🚫 The myth of the “perfect” working mom image online

🤝 How community and mentorship can change your business trajectory

Connect with Puja:

  • Instagram: @thepujamalhotra
  • ROOP Creative Agency: @roopcreativeagency
  • Learn about her Corporate Dropout mentorship: roopcreativeagency.com/mentorship

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Social Goals: Social media strategy that works for small town businessBy Social Kat Media