In this episode we speak to Frances Bishop, runner up in the UK apprentice, and founder and driving force behind the children's clothing brand Pudstore.

This is an inspiring and candid interview, a must-listen for anyone looking to startup a business. Frances has an instinctive approach to business; she is a natural rule breaker while at the same time having a deep empathy and care for what her customers really want and need.

There are many Plan C moments: from the debunking of the social media industry, to how she started an e-commerce business without a website, to the simple but so-often forgotten ethos that has helped her build a thriving business in a way and in places that industry experts said wasn't possible.