Hey, everybody. It's Christopher Small with Building a Law Firm. Hope you're having a great night, a great everything.

We are in the middle up here in Seattle of snowmageddon three. It's the third snow storm to hit us in the last week or so. We are not equipped for snow. We do not like snow. People go crazy for snow. You could literally just drive anywhere that you want, the roads are fine but school's canceled. It's canceled tomorrow. It's probably going to be canceled on Tuesday. It's probably going to be canceled on Wednesday. It's insane, insanity. But it is also the reason or the the sort of backdrop for today's episode and sort of a double, sort of a triple, I don't know how many lessons are going to be in here, but there are a couple of things that have been happening with my law firm that I wanted to share with you that I've been thinking about because I hadn't really experienced this before.

So if you recall, if you didn't know, back in the day, so I don't know, from 2009 to 2015, I owned a criminal defense and a personal injury law firm. This is the type of firm that I would describe as important and urgent, okay? People get a DUI, they need an attorney right now. They get in a car accident, they need an attorney right now. They're not waiting. It doesn't matter. So there will be a potential client meetings tomorrow for those people no matter what, okay? There's the other side of the coin, which is estate planning, business. Those are the two super easy ones that I can think of that I would describe in many ways as important but not urgent, right? So everyone knows that they should take care of these things, but life can get in the way, snowmageddon can get in the way.

So I wanted to talk a little bit about that because in the past I've been like, "Oh, there's no excuse. There's no nothing." But the fact is, if you are in an important but not urgent area of the law, you really should be doing this. This is a universal lesson actually no matter what, but if you are in one of those areas of the law, you have to know that there is ever a time when urgent matters are popping up for everyone, you are going to have a little bit of a slowdown in business. So that doesn't mean it's super slow because it's actually not super slow. It just means it's a little slower than normal. I have seven meetings tomorrow and four potential client meetings tomorrow. So it's not super slow necessarily, but it's definitely slower the last two weeks and it has been over time, and people just aren't really pulling the trigger as fast as they would either because they got to worry about all their stuff. They got to worry about getting their kid, taking care of their kids.

There's been no school for like a week, even longer than that, maybe like 10 days, brutal. But that's what I wanted to talk to you about today was the importance of understanding that, and for everyone, the importance of planning for the down turn, okay? If you are less than 10 years in business or if you are spending less than 10 grand a month in advertising, you have to be prepared for some ups and downs in your business. You are going to have really great months. You're going to have really good months and if you're following what we're doing and if you're in the backroom, hopefully you're having just a bunch of good months with some up months and not very many down months, okay?

By the way, if you want to get in the backroom, just go check it out. I share it all there. I pull the curtain back. It's all there.

It is buildingalawfirm.com/go. The link is here already in the thing and you also get other cool discounts, like basically the way I'm working it out right now, it's like a 50% discount to our next event. So if you're thinking about it, go check it out, okay. The value is off the charts. It's crazy, crazy big because my number one goal is to really create as many success...