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The One Metric Most Companies Get Wrong — and Why It Matters
The answer to the Reverse Turing Test is: PHOTOBOX
Important Links
Bhavik Patel (Guest) – LinkedIn | Medium | Keynoat | Bluesky
Huel – huel.com
Abdelaziz Musa (Host) – LinkedIn
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
Sponsor: Spartans Boxing Club Franchise – Explore Franchising
Follow The Impact Lab: TikTok, Instagram, LinkedIn, X (Twitter)
Keywords
AI, data analytics, career development, networking, metrics, KPIs, community, boxing, personal growth
Summary
In this episode of The Impact Lab, I’m joined by longtime friend and data leader Bhavik Patel, now Director of Data at Huel. We reflect on the early days at Photobox, explore what actually makes a great data team, and unpack the dangers of over-relying on trendy metrics like conversion rate.
Bhavik shares his career-defining moments, the importance of context, and how he uses AI as a sparring partner, not a shortcut. We dig into authenticity in writing, the limits of experimentation, and why the key to impact is understanding what won’t change.
This one’s packed with insight for anyone in marketing, product, analytics — or anyone navigating AI in the workplace.
Takeaways
Context beats dashboards
AI is only useful if you know what you’re doing
Conversion rate is overrated — know your unit economics
Writing clarifies your thinking
Great careers are built on community and curiosity
Not all events are equal — go where the real practitioners are
Insight without influence is noise
Focus less on what’s changing, more on what’s not
Econometrics matters more than ever
You need a sparring partner — AI or otherwise
View all episodes
By Aziz MusaThe answer to the Reverse Turing Test is: PHOTOBOX
Important Links
Bhavik Patel (Guest) – LinkedIn | Medium | Keynoat | Bluesky
Huel – huel.com
Abdelaziz Musa (Host) – LinkedIn
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
Sponsor: Spartans Boxing Club Franchise – Explore Franchising
Follow The Impact Lab: TikTok, Instagram, LinkedIn, X (Twitter)
Keywords
AI, data analytics, career development, networking, metrics, KPIs, community, boxing, personal growth
Summary
In this episode of The Impact Lab, I’m joined by longtime friend and data leader Bhavik Patel, now Director of Data at Huel. We reflect on the early days at Photobox, explore what actually makes a great data team, and unpack the dangers of over-relying on trendy metrics like conversion rate.
Bhavik shares his career-defining moments, the importance of context, and how he uses AI as a sparring partner, not a shortcut. We dig into authenticity in writing, the limits of experimentation, and why the key to impact is understanding what won’t change.
This one’s packed with insight for anyone in marketing, product, analytics — or anyone navigating AI in the workplace.
Takeaways
Context beats dashboards
AI is only useful if you know what you’re doing
Conversion rate is overrated — know your unit economics
Writing clarifies your thinking
Great careers are built on community and curiosity
Not all events are equal — go where the real practitioners are
Insight without influence is noise
Focus less on what’s changing, more on what’s not
Econometrics matters more than ever
You need a sparring partner — AI or otherwise