The dynamic duo of DeVita and Hancock is back with some industry news and their thoughts on the evolution of gig work. They exchange stories on their experiences with growing multi-unit brands in New York, franchisers, and the right to open a restaurant.

[01:21] Industry News

Growing a Multi-Unit Brand

Back in the 90’s, growing a chain was taboo. People went into the industry for their passion, and everyone thought that working in the restaurant business was like being a celebrity with the rise of the Food Network until they realized it was nothing like that at all. Now, it seems that people who want to get into the business just want to be rich and have the next big McDonald’s instead of turning away from it. Keith gives some advice: to grow a multi-unit brand, get people to fall in love and gain emotional attachment with the brand.

Standing in the Middle of Times Square

Just because you build it, and there’s a hundred thousand people outside, doesn’t mean they will come: this is Keith’s advice to people who want to open a restaurant. Christine recalls being a barista at TGI Friday’s and feeling ready to become a manager until she was told that there’s more to being one than handling inventory and weekend shifts. They can’t emphasize this enough—if you’re not and have never worked in the restaurant business, just because you’re sitting on a mountain of cash, doesn’t mean you have the right to open a restaurant.

Where to Find Them:

Facebook - DeVita & Hancock Hospitality Group Inc.