Most people think PR equals press. More features, more visibility, problem solved. But if you don’t know what that coverage is actually supposed to do for your business, you’re just chasing headlines with no real strategy behind them.

Whitney gets into why PR only works when it’s tied to clear goals and how skipping that step leads to results that look impressive but don’t drive growth. It comes down to asking better questions, getting aligned early, and building a strategy that supports the business, not just the ego.

In This Episode, We Cover:

• Why media coverage alone isn’t a strategy
• The key questions to ask before pitching anything
• How to align PR with real business goals
• Visibility vs. actual impact

If your PR efforts feel busy but not effective, this will reset how you think about it. Subscribe, leave a review, and connect with Whitney for more clear, no-BS business strategy.

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