One of the best books on the subject of persuasion is Blair Warren's book. If there's only one book you're going to read about persuasion, I highly recommend this book. Here's the One Sentence Persuasion Review I made where I dissect and discussed each point the author shared. 

Hi! My name is Jeric and I've been exposed to over 40+ different industries and niches over the course of my career. This is where I share everything I know about growing a business, no holds barred. Let's catch up here: https://www.facebook.com/princeofscaling

If you want more practical strategies and actionable tactics that will grow your business to the next level, click the subscribe / follow button. Follow me as I build the most valuable podcast on the subject of Business Growth. Thank you for listening. To God be the glory :)