
Sign up to save your podcasts
Or


This episode is a short, brutal look at the one sentence that's silently costing you business. Instead of listing what you do, learn to say what changes for people when they work with you.
Write a one-sentence destination (under ~15 words), read it out loud, tweak it until it sparks.
Do it now... you're closer than you think, and I'm rooting for you.
By Steve LichtmanThis episode is a short, brutal look at the one sentence that's silently costing you business. Instead of listing what you do, learn to say what changes for people when they work with you.
Write a one-sentence destination (under ~15 words), read it out loud, tweak it until it sparks.
Do it now... you're closer than you think, and I'm rooting for you.