Launching is a wild ride, and no one knows that better than Caryn Gillen. With 15 years in the online space and a lifetime surrounded by family businesses, Caryn has experimented with just about every launch strategy out there. In this episode, she’s sharing what’s worked, what hasn’t, and the surprising realization that changed everything for her.

From exhausting five-day challenges to rethinking live launches, Caryn opens up about how human design helped her discover a launch strategy that finally felt good. (Spoiler: It involved doing way LESS.) We also dive into the importance of aligning your sales process with how you like to buy, why connection is her #1 priority in selling, and how she pivoted when a wildly successful launch brought in all the wrong people.

If you’ve ever felt drained by launching or struggled to find the right balance between sales energy and delivery energy, this episode is a must-listen.

What You’ll Learn:

• The game-changing shift that helped Caryn reclaim her energy during launches (2:22)
• Why she stopped doing five-day challenges (and what she does instead) (3:45)
• The biggest mistake most people make in launching (5:10)
• How she pivoted on the fly when a successful launch brought in the wrong buyers (13:00)
• The unexpected way she stays connected with potential clients (10:41)
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• How to make launching feel natural, fun, and sustainable (15:00)

Resources Mentioned:

• Caryn’s free guide: 5 Ways to Make Coaching Your Marketing – www.caryngillen.com/5ways
• Caryn’s membership: Comfortable in Business – www.caryngillen.com/comfortable-in-business

Your Next Steps:

• Work with Me: https://www.traciepatterson.com/connect
• Ask Me Anything About Business: https://traciepatterson.com/ama
• Turn your content into cash—grab the free 5-step guide now! 👉: https://traciepatterson.com/micro-freebie
• Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS:

Music ColourfulSounds

Podcast Editor Maia McLachlan