The Lonely Entrepreneur Podcast

The One Skill You Should NOT Use (And What to Do Instead)


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As new entrepreneurs we start going out and learning new skills, and our first instinct is to go after where the revenue is. 

We chase customers to follow the money. That’s what entrepreneurs should do, right?

What if I told you that’s wrong? I’ll tell you why.

🎬 The One Skill You Should NOT Use (And What to Do Instead)

✔️ New ideas spark new challenges. Any time you bring something new to the table it’s going to be met with either open arms or rejection. Don’t push too hard, work smart, and you’ll find the ones who will surely say, “Yes!” 

✔️ Find your focus. The marketplace can be overwhelming, so make an intuitive guess as to who your main customers are. Bouncing from one customer to another will NEVER work for your business, it’ll only stress you out.

✔️ Focusing on a customer allows you to know them more. Adjust your messaging to their needs. Pick up the nuances of why they buy and don’t buy.

Do you need to price your product differently? What are they looking for?

✔️ Have the discipline to not chase every customer. Being an entrepreneur means honing in on a specific type of customer, ensuring that our passion translates into a valuable solution. We’re all in this together, lonely entrepreneurs! 

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Feel like no one understands or cares as much as you do? 

The Lonely Entrepreneur helps entrepreneurs with the #1 issue we all face – the struggle. We know what it's like to feel energized and overwhelmed at the same time. It's all about our perspective on business issues, personal issues, and the day-to-day grind of being our own boss. The difference between success and failure is your perspective. You can learn more and get a FREE daily perspective to help you be a better entrepreneur each day by visiting us at www.lonelyentrepreneur.com.

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The Lonely Entrepreneur PodcastBy Michael Dermer

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