The One Small Change Podcast

Pricing based on time, effort, or personal comfort can leave expert service providers overworked, underpaid, and resentful of their clients. In this episode of The One Small Change, Yvonne McCoy sits down with John Ray and together they explore how pricing shapes client fit, perceived value, sustainability, and business growth.

The discussion focuses on asking better questions to uncover what a client’s problem is truly worth solving, including the opportunities, risks, urgency, and quality-of-life impact involved. It also covers pricing as a business strategy, offering good-better-best options, and recognizing that value often comes from what a service enables the client to do next.

Guest Bio:

John Ray helps expert service providers, coaches, consultants, and fractional executives price their services according to the value they create. His work centers on restoring joy in business by addressing inadequate pricing, poor client fit, and undercharging. He is the author of a book on pricing and offers resources including pricing self-assessments, red flags of inadequate pricing, symptoms of inadequate pricing, and sample questions for value conversations.

Chapters:

00:00 Helping service providers with pricing

03:51 Realizing pricing mistakes in business

09:29 Working with tech industry clients

12:59 Value of cost savings decisions

16:39 Understanding client problem costs

19:36 Fixing the garage door urgently

21:51 Building client trust through questions

26:32 Building long-term client relationships

30:11 Encouraging subscription and social engagement

31:43 Embracing Change and Growth Journey

Quote from the Guest:

“Others in general see more value in us than we see ourselves.”

Link:

https://www.johnray.co/books

What if the best time to start isn’t when you feel ready, but right now? In this episode of The One Small Change, Yvonne McCoy talks with Julie Marty-Pearson, a podcaster, speaker, and coach who helps women entrepreneurs use their voices, stories, and podcasts to grow their confidence and businesses.

Julie Marty-Pearson shares why she believes in starting messy, how stories build trust and connection, and why podcasting gives you a stage you don’t have to wait for someone else to provide. She also offers three practical first steps: guest on a podcast, gather the stories you’ve been overlooking, and get clear on why you want to podcast.

Guest Bio:

Julie Marty-Pearson is a podcaster, speaker, and coach who supports women entrepreneurs in starting podcasts, growing existing shows, and becoming sought-after podcast guests. She draws on 20 years in higher education, where she taught psychology and statistics and worked in assessment and accreditation. Her approach helps clients understand both the why and the how of podcasting so they can confidently manage the process themselves.

Chapters:

00:00 Introducing Julie Marty Pearson

04:12 Embracing experimentation in podcasting

08:05 Starting out with podcasting

12:02 Building Trust Through Imperfection

14:41 Personal topics and business insights

17:36 Evaluating the purpose of podcasting

21:16 Adopting two playful kittens

23:49 Embracing Change and Innovation

Quote from the Guest:

“You’re never gonna be 100% ready. Everything is always changing. Technology is always evolving. So you can’t wait to get ready. You gotta just do it and know that you’re gonna grow and learn as you go.”

Link:

https://www.juliemartypearson.com/

In this episode of The One Small Change with Yvonne McCoy, Donna Riccardo explains why entrepreneurs should build a signature talk, reverse-engineer it from the offer they want to make, and practice until it feels familiar rather than perfect. They explore how to focus a message, speak to the audience’s real problem, use public speaking to build credibility, and remember the practical essentials: practice, network, get on stage, speak slower than you want to, and always take the microphone.

Guest Bio:

Donna Riccardo is a speaker, speaker trainer, coach, and bestselling author on public speaking. She founded Res Stiletto Get to the Point after experiencing her own challenges with public speaking and spending more than 20 years working and volunteering in personal development. Her background also includes hairdressing in New York City and Toastmasters training.

Chapters:

00:00 Introduction to the podcast show

05:39 Developing Effective Public Speaking Skills

08:12 Categories of public speakers

11:20 Revising speech strategies

15:14 Refining workshop presentations

20:00 Importance of Practice and Networking

23:41 Identifying and Connecting with Clients

27:02 Handling audience questions during talks

30:22 Troubleshooting branding issues

31:17 Promoting the podcast and engagement

Quote from the Guest:

“When you are speaking, especially in front of an audience, speak slower than you want to and louder than you think you need to.”

Link:

Top 10 Speaking Tips to Keep Your Audience Hanging on to Every Word

https://showupspeakup.com

In this episode of The One Small Change Podcast, Yvonne McCoy talks with business coach Cathy Smith about the shift from helping everyone to serving the right people. They discuss purpose, clear messaging, shiny object syndrome, collaboration, delegation, and the costly habit of giving away work before clients recognize its value.

Guest Bio:

Cathy Smith is a business coach for coaches. After 25 years in business and marketing, primarily with product-based businesses, she shifted into coaching and developed a focus on helping coaches build businesses they love. Her work helps coaches connect with the right audiences, clarify their message, and develop the business skills their coaching certifications often don’t provide.

Chapters:

00:00 Introducing Cathy Smith's Transformation

04:48 Challenges of hiring for startups

07:43 Clarifying your coaching purpose

12:45 Importance of Specificity in Networking

16:10 Dealing with self-doubt and comparison

18:32 Hiring challenges and missteps

20:23 Streamlining the Sunday Scoop Process

23:37 Connecting with clients' real issues

27:14 Encouragement to subscribe and engage

29:56 Looking into the future

Quote from the Guest:

“Clients don't come from social media generally. They don't come from procrastination. Clients come from conversations.”

Link:

https://cathysmith.com.au/

In this episode of The One Small Change, host Yvonne McCoy speaks with Sean Stewart about leveraging authenticity to build a more compelling business, message, and offer. Sean discusses the strain and disconnection he experienced while trying to replicate established business coaches, and how incorporating his background in music, performance, and freestyle rap inspired a breakthrough event that redefined his business model. Their discussion also delves into discovering your X factor, matching offers with your inherent strengths, and hosting events to engage directly with target clients.

Guest Bio:

Sean Stewart helps coaches, speakers, experts, and service-based entrepreneurs stand out as category leaders. By creating innovative offers that highlight their unique gifts and talents, he helps clients build authority and grow their influence. Sean also uses events and speaking stages as powerful platforms for establishing credibility and becoming recognized leaders in their fields.

Chapters:

00:00 Booking Monthly Speaking Gigs

03:08 Building Authentic Brand Identity

06:47 Feeling Trapped in Career Choices

09:49 Overcoming self-doubt and expectations

13:57 Gaining Confidence and Recognizing Potential

18:36 Creating a personalized program

22:52 Finding Your Unique X Factor

24:07 Creating an Energized Offer

27:52 Change requires courage and focus

Quote from the Guest:

“Because even though people buy external results, what people really buy is energy.”

Links:

https://www.linkedin.com/in/seandouglasstewart

https://www.facebook.com/rockyourgiftnow/

https://www.instagram.com/rock_yourgift

In this episode of The One Small Change, Susan Curtis explores identity alignment, career reinvention, and the permission many women need to choose what they truly want. She explains how major disruptions can expose what no longer fits, why subtraction matters before saying yes to something new, and how finding the right language can clarify what you stand for.

Susan Curtis also shares how she helps women identify their personal manifesto, uncover the “golden thread” running through their lives, and create space for work that genuinely lights them up.

Guest Bio:

Susan Curtis has spent a lifetime in communication, working in book publishing, magazine publishing, digital media, and executive recruiting. After helping executives move from the magazine world into digital roles, she began focusing on the value people bring and the importance of alignment.

Today, Susan Curtis helps women recognize who they’ve become, find the language for what they stand for, and make choices that reflect the next chapter of their lives and work.

Chapters:

00:00 Career change after health scare

05:10 Deciding to leave the company

08:39 Choosing Priorities for Success

11:06 Accidentally starting a training program

14:09 Crafting personal manifestos and credos

17:19 Embracing energy for grandparenting

21:23 Learning from failure

25:59 Finding what truly lights you up

27:09 Understanding Your Identity Journey

31:19 Introducing The 3 AM Question

35:08 Importance of being recognized

Quote from the Guest:

“You may not need to become someone new. You may just need to recognize the person you've already become, find the language for her, and start making choices from there.”

Link:

The 3:00 AM Question: What to Subtract Before Your Next Yes

You know that question you can successfully ignore during the day because you’re busy and capable and people need you, but somehow, at 3:00 in the morning, it finds you?

The 3:00 AM Question is a short, thought-provoking guide designed to help you listen to what that question may be trying to tell you before automatically adding the next thing to your life.

Through a handful of powerful questions, you’ll explore what still fits, what you may have outgrown, what might be ready to go, and what deserves space next.

Because sometimes the way forward isn’t about adding more. It’s about making room for what’s next.

https://www.susancurtis/3amquestion

In this solo episode of The One Small Change Podcast, Yvonne McCoy looks at how entrepreneurs can use the final months of the year with more intention and less busyness. She explores what to stop, simplify, automate, or delegate, how to identify what’s already working, and how to test new ideas without constantly starting over.

It's time to focus on measuring meaningful outcomes, not activity. More clients, better leads, increased revenue, greater capacity, and more time can tell you far more than the number of posts published or events attended.

Chapters:

00:00 Sticking to what's comfortable

04:18 Balancing business and personal life

09:21 Deciding what to prioritize

10:31 Evaluating and Adjusting Strategies

15:30 Testing and analyzing signup issues

18:26 Evaluating Leads and Workshop Changes

21:35 Questions to guide business growth

24:14 Client clarity and focus session

Quote from the Guest:

“It doesn’t matter how fast you’re going if you’re going in the wrong direction”

Link:

www.bookacallwithyvonne.com

www.yvonnemccoy.com/workshop

In this solo episode of The One Small Change, Yvonne McCoy shares lessons learned during the first eight months of the year and how entrepreneurs can leverage the remaining months with renewed focus and impact. The discussion explored the importance of evolving clarity, building confidence through action, and consistently attracting the right clients. Listeners are guided on how to identify real challenges versus distractions, refine their messaging, and find repeatable, effective processes. Several points were raised, including practical exercises and reflective questions to help entrepreneurs make meaningful changes and cultivate sustainable business growth.

Chapters:

00:00 Focusing on clarity and growth

03:59 Focus on clarity and refinement

07:44 Building Confidence Through Action

12:28 Sharing humor through funny anecdotes

15:16 Finding the right marketing platform

19:27 Finding business growth strategies

22:06 Monthly workshops and personal changes

25:07 Gaining clients through goal setting

Quote from the Guest:

"Learning without application is just entertainment."

Links:

www.bookacallwithyvonne.com

www.yvonnemccoy.com/workshop

In this episode of The One Small Change podcast, Yvonne McCoy is joined by Tracy Repchuk, a pioneer in digital innovation and authority marketing. Tracy shares how entrepreneurs can move beyond outdated information-age tactics, leverage their unique strengths, and thrive in the new “Authority Economy.” The discussion covers actionable strategies for positioning, premium pricing, building lasting trust, and designing your business intentionally around your ideal life and legacy. Tracy provides both a mindset reboot and practical next steps for listeners ready to stand apart and simplify their pathways to impact and fulfillment.

Guest Bio:

Tracy Repchuk is a globally recognized authority architect, best-selling author, and entrepreneur with over 40 years of experience at the cutting edge of technology. Renowned for developing million-fax-per-month systems in the 1980s and for her current work in redefining the authority economy, Tracy helps clients build standout brands and premium offers that position them as the obvious choice in their markets. Her practical frameworks empower entrepreneurs to simplify, increase their value, achieve lifestyle freedom, and create a lasting legacy.

Chapters:

00:00 Founding the Authority Economy

05:31 Breaking free from conformity

08:49 AI strategy and client differentiation

12:06 Aligning authority to attract clients

15:27 Creating a personal money map

17:42 Building a focused growth strategy

23:07 Balancing work and family rewards

24:28 Introducing the Legacy Life Wheel

28:02 Understanding the authority economy

31:30 Show wrap-up and final thoughts

Quote from the Guest:

"Trust is the new currency."

Link:

http://authorityalignmentquiz.com/assessment

In this inspiring episode of The One Small Change Podcast, Yvonne McCoy is joined by Jennie Bellinger, a podcasting and network marketing coach. Jennie Bellinger shares how a series of small and unexpected decisions led her from teaching to entrepreneurship, and eventually to building a thriving coaching business and two successful podcasts. She details the practical steps she took to monetize her show even before launching, debunks common podcasting myths, and offers actionable strategies for both aspiring podcasters and guests. The conversation highlights the importance of mindset, taking imperfect action, building authentic relationships, and how small changes can yield remarkable transformations.

Guest Bio:

Jennie Bellinger is a dynamic business coach, speaker, and podcaster specializing in network marketing and podcast monetization. With a background as a middle school science teacher, she transitioned into entrepreneurship during the 2010 recession, finding success in direct sales and later as a certified professional coach. Jennie Bellinger is noted for helping women in network marketing increase sales, build teams, and develop confidence, and now empowers entrepreneurs to leverage podcasting as a tool for both growth and income.

Chapters:

00:00 Introduction to One Small Change

05:30 Building a Network Marketing Career

07:35 Helping women style jewelry confidently

12:30 Struggles convincing clients to join

15:51 Nurturing relationships with opportunities

18:09 Making money with a new podcast

22:41 Explaining practical application

26:14 Choosing workout classes that work for you

28:10 Discovering Pilates benefits

30:36 Encouragement for personal growth

Quote from the Guest:

"Imperfect action is better than no action at all."

Link:

https://www.linkedin.com/in/badasspodcastmastery/

https://badassdirectsalesmastery.com/