In his book 80/20 Sales & Marketing, Perry Marshall points out a SERIOUS strategic error many of us are making in growing our businesses. We're all avoiding the hard work of finding a way to grow our email list - consistently and predictably - without losing money. Instead of focusing on the new, shiny platform and marketing method, what process should we be following instead? How do we put a New Media Machine in place and how does it benefit our business growth efforts? In this episode, I share the key elements we need to have in place if we want to take our business further.