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“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.”
That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.
Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.
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RESOURCES MENTIONED
Want regular access to tips, techniques and advice from experts about growing your business? Get them here.
See omnystudio.com/listener for privacy information.
5
88 ratings
“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.”
That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.
Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.
We Also Talked About:
Want to be notified when new episodes come up? Sign up to my newsletter here.
RESOURCES MENTIONED
Want regular access to tips, techniques and advice from experts about growing your business? Get them here.
See omnystudio.com/listener for privacy information.