Doug Cavaliere shares one of the most overlooked truths in business: products are commoditized—people are not. In this short but powerful insight, he breaks down why your focus should be on your staff and your clients.

They’re the non-commoditized, high-value core of any business. Treat both like your top priority, and success follows.

More from Doug: https://www.indexrgb.com/guest/doug-cavaliere

Key Topics

• Why products are no longer the differentiator
• The two things that make your business unique
• Staff as the backbone of service and culture
• Clients as the foundation of growth and retention
• Simple principles for building a strong company

Quotes

• “Products are commoditized. So what makes you unique?”
• “It’s your staff and your clients. These both should be on a pedestal.”
• “If you have a good staff that wants to do the job, you’ll be successful.”
• “Focus on people—not just the product.”