Thoughts on having an outside consultant that understands your business and methods to provide objective advice.

https://www.youtube.com/watch?v=g9J2IfGqcBc

Transcription

The one thing you need is an outside man.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I want to talk with you about this concept of an outside man, because I was having a conversation with a friend and a potential business partner, we're in the process of we're looking at, some systems that he's building.

And he said something that really stood out, he said, you know, I need help from somebody like you, because you understand the principles, but you're also on the outside, I'm stuck on the inside of the business, looking at the inside of the business, and handling all the details. I know all this stuff about the inside but I need someone on the outside, that can tell me how it looks, it could tell me how it's being viewed by the public and could tell me, you know, the consumer point of view.

It stuck in my head, and when I sat down to talk with you tonight, I wanted to bring this up, because that really is what everybody needs, myself included.

Everybody I've ever worked with needs at least one outside man.

And when I say man, I mean person, okay.

It doesn't matter the sex or gender, okay.

You need somebody that's on the outside that you have common principles with, that you know, that they understand business, they are and they understand the style of business that you have.

Maybe they understand the industry that you're in, but they also can give you the perspective of the customer, they can give you the perspective of the just a different perspective, you need somebody that's on the outside looking in because you are always on the inside looking out.

This is where masterminds have come in handy.

You know, sometimes, because that's more than one person, you also have to take into account, I remember, one of the first masterminds I went to for business, I'd come away and I had a long drive to go to this one.

And I'd come back to driving home and going, especially when they really hit the nail on the head on something in my mind would tell me, well, they don't know. They're not in it every day like I am, they don't get all the details of this business, they don't understand the nuances and then all the things that I have to go through on a daily basis, they can't possibly know.

But on the same end, what they were telling me I needed to hear. And that's why it was sticking, and you have to go through that growth process of putting yourself in front of somebody else.

Now, everything they come up with is not going to be correct.

But the stuff that sticks, the stuff that you know is true, deep down, that's the stuff you need to hear, and you need to hear it more than once.

Because chances are you hear at once it's not gonna completely stick, you're gonna easily be able to pass it by or get distracted by a shiny object, you know, we all do it.

But if you have someone there, that's consistent, that builds with you, that understands where you're going. But they're still on the outside that they don't have…sometimes they don't excuse me, they don't necessarily need a financial stake.

The best thing to do is to have them on some type of retainer, at least, you want to you want to encourage the best out of them.

And,