Finley Robinson left his pastoral career of over 20 years so he could work with his wife to build her online fitness business.  He and his wife have 3 lovely children.  And people kept asking them for advice on how to handle various child-rearing situations.

So in true entrepreneur style Finley started a side business giving advice to and working with parents of children ages 3-13.  

In today’s episode we talk about the one thing that you need to have in order to be successful, whether working with customers, raising a family or just life in general.

We also talk about:

• Inflation as a catalyst for finding ideas for new products and services
• The necessity of making your business all about your customers (and not about you)
• How that can be difficult, being humans, so what to focus on instead
• Why empathy, urgency and clarity matter, and not just in a marketing sense
• Whether intuition about what other people are thinking and feeling be learned
• Generosity mindsets, why it matters and how it can be applied when “selling”
• The genuine struggle about believing in our value as entrepreneurs and how that impacts us when it's time to raise prices
• The difference between value and worth  and how we know what it is that customers value about us
• Techniques for being good listeners, asking the right sort of questions and the “Ladder Of Abstraction”

So whether you’re a business owner, a parent with children ages 3-13 or both, this episode has a lot of wisdom sprinkled through it.

Have a listen and see what you think.

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