Key takeaways:

• Brand awareness is the first step—customers need to know who you are before they buy.
• Marketing is about the right message, right place, right time—learn how to connect with your audience effectively.
• Digital and traditional marketing work together—billboards, social media, video ads, and retargeting all play a role.
• Consistency matters more than perfection—frequent, relatable content beats over-polished, rare posts.
• Emotion drives purchasing decisions—great storytelling helps customers choose your brand over competitors.