Social Goals: Social media strategy that works for small town business

The One Where I Got Called Out


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When you’re a small business owner who prides yourself on supporting local, what happens when someone calls you out— for buying Starbucks? In this heartfelt episode, I open up about a personal experience that left me spiralling and the lessons I learned about imperfection, judgment, and the pressure to perform perfectly as a values-driven entrepreneur.

I also share how this moment became a catalyst for change, leading me to show up more transparently in my business and communicate the causes I support behind the scenes. This is a conversation about nuance, empathy, and giving ourselves grace while still doing our best to make a difference.

If you’ve ever felt like you’re not doing enough or questioned whether your values align with your actions, this one’s for you.

🔗 Resources Mentioned:

  • 🌍 Oxfam Canada – Fighting poverty and inequality through women’s rights
  • Prompts to Posted Workshop – Batch a week of content + support a good cause ($5 from each ticket goes to Oxfam)

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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Social Goals: Social media strategy that works for small town businessBy Social Kat Media