Welcome to the podcast episode where we talk about NFTs and their impact on businesses. John Paul and Ted discuss the basics of NFTs and how businesses can leverage them. Ted explains that NFTs are digital collectibles that represent ownership in the digital space, which can be anything digital, from music to images to videos. We explore how owning an NFT can benefit businesses, the value associated with digital collectibles, and creating new revenue streams. We look specifically at the NBA's effort to sell NFTs of slam dunks, and creating loyalty programs.

Follow Ted Jones: https://www.linkedin.com/in/tedjonesjr/

Follow John Paul: https://www.linkedin.com/in/johnpaulmains/

Follow Click Laboratory: https://www.clicklaboratory.com/

#nft #marketing #loyaltyprogram