Lisa Couture, founder of Couture Candy, joins Kat for a heartfelt conversation about running a small business rooted in kindness and community. From launching during the pandemic to navigating multiple storefronts and getting serious about social, Lisa offers an honest look at the emotional and practical realities of entrepreneurship. Learn how Lisa built a loyal following, grew her Instagram by 5,000+ followers in just a few months, and continues to make a real impact with every piece of candy sold.

What we chat about in this episode:

🎂 Celebrating 5 years in downtown Peterborough

🍬 The origin story of Couture Candy and its deeper mission

😢 The emotional rollercoaster of running a business

🧠 Lisa’s content strategy shift for Instagram growth

🛍️ Why storytelling is key for small businesses

📦 The power of candygrams in connecting people

💬 Setting boundaries and giving back with intention

📲 How Lisa uses trends, AI, and scheduling to show up authentically online

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Connect with Lisa:

• Follow Lisa on Instagram: @couturecandy.ptbo
• Tune into Lisa’s live sales: Thursdays at 8:30PM EST on Instagram and TikTok
• Share this episode with your fellow small biz owners
• Support small businesses by shopping local and spreading kindness 💕

☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals