Lara Hodgson, Co-Founder, President & CEO at NOW Corp, is what we consider total innovation goals. She's a perfectly balanced blend of creative genius and execution oriented team-builder, and naturally an astrophysicist and Harvard B-School Grad. What does all of this add up to? A ground-breaking formula for innovation success. Like an actual formula. You have to listen in because it does add up.

Check out Lara's altruistic take on what is at the heart of innovation and the importance of significance over success.

Fun Fact:  Lara had a thriving hand-made hair accessories business when she was 14, only then to have her Mom force a shut-down so Lara would focus on her education (spoiler alert - things worked out in the end for Lara).