duo on the mic

The One Where Your Content Gets a Reality Check


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Think you're doing everything when it comes to content marketing, but still getting crickets? In this episode, we’re joined by a content expert to get brutally honest about:

Why no one cares about your content: It’s not that it’s bad—it’s just irrelevant. Harsh, but true.

The curse of consistency: Why posting just to stay “top of mind” is doing more harm than good.

Standing out in a sea of sameness: Safe content is invisible. Here’s how to actually spark interest, not just blend in.

AI overload: Content is flooding the internet—but what’s actually worth reading?

When to pivot: How to tell the difference between a broken strategy and a bad format.

If your content’s not landing, this episode is your wake-up call.


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duo on the micBy duo&co