Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without sacrificing connection, sales, or your sanity. Whether you're launching your biggest sale of the year or skipping it entirely, you’ll learn how to show up intentionally, tell your story, and engage your community without burnout. Plus, Kat shares personal insights on planning around your energy levels, repurposing high-performing content, and making sure your marketing is human-first and strategy-led.

🎄 Covered in this episode

Why not having a Black Friday sale can be a marketing opportunity

How to share your “why” with your community (sale or no sale) to build trust

Strategies for staying visible during this high-traffic season

Self-care tips for avoiding burnout during holiday promotions

The power of repurposing past content—including Kat’s viral example

How your cycle or energy rhythms can inform your marketing calendar

Creating content that connects emotionally during peak sales periods

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