My guest this week is the guru of guru's on email marketing, Ben Settle.

We won't be focusing on email per se, but it will come up. Instead, Ben reveals his strategies for building a story, character development and how to use storytelling to sell product and services.

If you find him to be an engaging fellow, (and why wouldn't you?) check out his website BenSettle.com

Humans have relied on story telling for thousands of years. From cavemen to Tom Clancy from the ancient Greeks to George Lucas. In this episode, Ben shares how to differentiate yourself and stop being a commodity.

Remember, you won't profit unless you implement.