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The one with Ian Clough in Papua New Guinea about the Brian Bell Group
Papua New Guinea - The land of the unexpected.
How do you become a leading and trusted retailer In a country that in the most part is non-monetised, with its people living from subsistence farming.
In PNG a retail business has to be a lot more than just about selling stuff. And this is really where the Plan C Thinking comes into play.
Ian Clough is the Chairman of the Brian Bell Group, a business established by Sir Brain Bell in 1958, and is still today considered a trusted PNG family business.
The Plan C thinking in this conversation is really about what happens when a business is led from within the community it serves. The opposite of current conventional retailing, where customer data dictates and drives what stocked.
This is a fascinating conversation, regardless if you have ever travelled to Papua New Guinea or not. The insights include, culture, community, giving back, belonging and how to get a national reach across 700+ individual isolated society's, each with their own language!
https://www.brianbell.com.pg/
https://www.papuanewguinea.travel/
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By Dave LesterPapua New Guinea - The land of the unexpected.
How do you become a leading and trusted retailer In a country that in the most part is non-monetised, with its people living from subsistence farming.
In PNG a retail business has to be a lot more than just about selling stuff. And this is really where the Plan C Thinking comes into play.
Ian Clough is the Chairman of the Brian Bell Group, a business established by Sir Brain Bell in 1958, and is still today considered a trusted PNG family business.
The Plan C thinking in this conversation is really about what happens when a business is led from within the community it serves. The opposite of current conventional retailing, where customer data dictates and drives what stocked.
This is a fascinating conversation, regardless if you have ever travelled to Papua New Guinea or not. The insights include, culture, community, giving back, belonging and how to get a national reach across 700+ individual isolated society's, each with their own language!
https://www.brianbell.com.pg/
https://www.papuanewguinea.travel/