Season 2 | Episode 29 | The One With the Branding Police

This week on How I Failed in Business, we dive into the wild world of branding — and why getting it right isn’t optional. We’re joined by the brilliant and insightful Sharon Lewin, who helps us unpack what branding really says about your company, and why it matters more than you might think.

Together we explore:

• Logo, colour palette, tone of voice and more 🎨
• Why the right branding can make or break first impressions 👥
• What your branding communicates to clients or customers before you even say a word 🤫
• Real-life examples of brands that are absolutely nailing it
• ... and those that are falling flat 💎
• How branding builds trust, loyalty and helps you stand out in a crowded market

We are also get a surprise visit from the branding police 👮‍♂️ (accent: unknown) who provides some pretty compelling evidence on a certain companies crimes against graphic design ...

Tune in for straight talk, some laughs, and maybe a branding intervention or two. Because whether you realise it or not — someone is always watching your brand police.

New episodes drop every Tuesday — full of raw stories, honest lessons, and the real, unfiltered side of business (plus the occasional ego check).

Get in touch with Sharon:

🔗 Sharon Lewin

🌐 https://kudosdesignswebsites.co.uk/graphic-design-services/

XERO link

https://xero5440.partnerlinks.io/typzxfzhzw8w

🎙️ Produced by Paragon Creative Studios

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