Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually help you when you do release a book. If you check it out, the number of podcast hosts being interviewed on regular late night shows and political shows are tremendously increasing in frequency and popularity. The same thing is happening in events. Podcast hosts are being sought after as speakers for events all around because there’s a significant difference and weight to them. When you have a lot of listeners and you can carry an audience for a long period of time, it says three things about you - you’re entertaining or edutaining, you’re delivering good value, and you have audience authority, all of the things event promoters want. So if you have a choice between starting a podcast or writing a book, start the podcast. It will help you write the book and also give you the authority to be able to pitch that book later.

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