Welcome back to the MarketScale Online Learning Minute with host Brian Runo.

Gathering analytics is fundamental to building out an effective online learning course, as a course without analytics is like driving without a map. On this episode, you'll learn how analytics can improve your online course and provide immediate results.

Analytics refers to vital data culled from a course’s students. This data gives the course developer crucial feedback on the efficacy of the lesson.

A quiz question, for example, could be poorly worded, confusing, too easy or too hard. But analytics can help identify the issue, allowing the developer to rework the quiz and get responses that expand upon lessons at a deeper level.

Analytics can also provide enrollment data, such as how long students are watching lesson videos. This crucial knowledge helps course developers fine-tune their lessons to be more compelling, effective and educational.