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The Online Search Wars


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Microsoft recently released a new version of Bing, its search engine that has long been kind of a punchline in the tech world.

The company billed this Bing — which is powered by artificial intelligence software from OpenAI, the maker of the popular chatbot ChatGPT — as a reinvention of how billions of people search the internet.

How does that claim hold up?

Guest: Kevin Roose, a technology columnist for The New York Times and host of the Times podcast “Hard Fork.”

Background reading: 

  • When Microsoft released the new Bing, it was billed as a landmark event and the company’s “iPhone moment.”
  • On the latest episode of “Hard Fork,” OpenAI’s chief executive, Sam Altman, and Microsoft’s chief technology officer, Kevin Scott, talk about an A.I.-powered Bing.

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