In business as in life, longevity often invites assumptions. When we hear about a company that has thrived for over a century, it’s easy to picture a large, slow-moving, and rigid organization. But surviving, and thriving, across generations requires quite the opposite: adaptability, agility, and a willingness to evolve.

Jayne Millard embodies this mindset as the fourth-generation leader of Turtle & Hughes, a family-run electrical and industrial distributor. Rather than resting on tradition, Jayne and her team are embracing innovation by focusing on sustainability and partnering with startups to stay ahead of industry trends. In this Tugboat Institute® talk, Jayne shares the rich history of Turtle & Hughes alongside her own unconventional personal journey, one that fuels her courage and inspires her leadership today.

Watch and discover how enduring businesses stay relevant by blending heritage with forward-thinking action.