Your friends opinion doesn’t matter, your colleagues opinion doesn’t matter, your competitors opinion DEFINITELY doesn’t matter… Only RESULTS matter. At the end of the day, no matter how much you like an ad you might have written, if it doesn’t get results, it’s gotta go. If you have a product that is not selling, no matter how much your employees like it, no matter how pretty it might be… It’s gotta go! If you want your business to survive for any length of time you MUST extract your personal opinion and bias and just follow the money… The ONLY thing that matters is results. Period.