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🚀 Discussing both qualitative and quantitative approaches to persona development.

💡 Hear about my past projects and insights on adapting note-taking practices for user interviews.

🛠️ I'll walk you through a step-by-step process to create meaningful personas.

👥 Discover ways to categorize data, create user stories, and establish motivations and pain points.

📊 Learn the differences between personas in UX and marketing, and the importance of deep qualitative information.

🔄 My approach: reviewing existing research, conducting interviews, and synthesizing data into personas.

📉 Explore the balance between statistical and qualitative persona creation, and when to use each method.

🎯 Whether you're in product design or marketing, this episode offers actionable tips to enhance your persona-building process.

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