BEYOND Design: 20% Is Design — Here’s the Rest

The Only Way the Industry Will Respect Us Is If We Start First


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Ever whispered “I’m just a graphic designer” and felt that pang in your chest?

In this episode, I’m talking straight from the heart—about why so many of us shrink when asked what we do, and how the only way the world will ever truly respect design… is if we start first.

From awkward dinner-party moments to the real power of design that lives in everything from your coffee cup to your shampoo bottle—we’re unpacking why design isn’t “just” anything. It’s communication. Connection. Strategy.

If you’ve ever felt unseen, unvalued, or like your work doesn’t matter, this one’s for you.

🖤 Want to dive deeper or explore the tools I mentioned? Head to the show notes

Thanks for listening to BEYOND Design ✨

If this episode spoke to you, here are a few ways to keep the conversation going:

Website & Resources → kunshuis.com
Shop creative tools → The Kunshuis Collective
Show notes & blogs → kunshuis.com/blog


Free support for creatives:

  • 21-Day Creative Reset Challenge
  • Download: Asking Better Questions (Client Guide)

🖤 My favourite tools for life + business:

  • The Playbook Planner
    — your creative sidekick for focus + flow
  • The Playbook Desk
    — a Notion-powered space to run your freelance business with ease

Let’s connect & stay inspired:
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Join the Beyond Design Room on Facebook

Because design is only 20%… the rest is life.
Thanks for being here, friend. You’re not alone in this journey—let’s design it together.

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BEYOND Design: 20% Is Design — Here’s the RestBy Nelett Loubser