Are you using every resource in front of you or waiting for success to knock on your door?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Madison Partridge, founder of Local Roots Group, who shares her raw journey from zero experience to building a purpose-driven real estate business in Northeast Florida. Leaving a medical career behind, Madison threw herself into real estate without a budget but armed with grit, open houses, and a relentless drive to connect with people.

Now a leader in her market, Madison reveals how getting uncomfortable and showing up consistently on social media and in person has helped her cultivate a loyal sphere that accounts for over 65 percent of her business. From door knocking and hosting open houses to educating VA and first-time buyers, her story is a blueprint for young agents looking to build from the ground up.

If Madison's story inspired you share it with a new agent or entrepreneur who needs to hear that success is built on consistency and courage. Subscribe to Real Estate Excellence for more episodes featuring top-performing agents who lead with heart and hustle

Highlights:

00:00 – 11:06 Starting from Scratch with a Mindset for Growth

• Leaving the medical field for real estate
• Embracing discomfort and uncertainty early on
• Using every free tool and tactic in the beginning
• Door knocking and open houses as launchpad
• Advice from her mother and how it shaped her drive

11:07 – 22:13 Faith Consistency and Building a Strong Foundation

• Letting faith and clarity guide business choices
• The power of repetition and relationship building
• Lessons learned from mentors and podcasts
• Getting real about CRM and system resistance
• Why 65 percent of her business comes from her sphere

22:14 – 33:20 The Open House Advantage and Local Branding

• Why open houses work best for relationship builders
• Creating high-touch memorable open house experiences
• Door knocking with strategic invites and face-to-face trust
• Turning neighbors into advocates and future clients
• How her presentation builds long-term reputation

33:21 – 44:26 Events and Community as Client Retention Tools

• Organizing low-cost high-value client events
• Leveraging vendor relationships for co-hosting
• Scaling appreciation events as her team grows
• Clay County as her niche and local expertise
• Community growth and long-term investment strategy

44:27 – 55:33 Educating and Empowering VA and First-Time Buyers

• Why she specializes in VA buyers and military families
• Combatting misconceptions about VA loans
• Setting expectations about pricing and home types
• Using buyer consults to prep for negotiation
• Getting creative with concessions and buy-downs

55:34 – 01:06:40 Strategic Negotiation and Future-Focused Guidance

• Managing seller resistance in a shifting market
• Handling low savings and credit with empathy
• Long-term thinking with equity building
• Comparing rent vs owning with visual tactics
• Her long-term goals in flipping and investing

Quotes:

"Get comfortable with the uncomfortable that is what this business is about." – Madison Partridge "Every conversation is an opportunity waiting to happen." – Madison Partridge "If I can get in front of someone I know I can build that trust." – Madison Partridge "You are not buying your forever house you are building equity and leveling up." – Madison Partridge

To contact Madison Partridge, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and LinkedIn.

Connect with Madison Partridge!

Website: https://localrootsgroup.unitedrealestategallery.com/

Instagram: https://www.instagram.com/madisonsellsthe904/

Facebook: https://www.facebook.com/Madisonsellsthe904

YouTube: https://www.youtube.com/@LocalRootsGroupJax

LinkedIn: https://www.linkedin.com/in/madison-partridge-yates-12069b171/

Connect with me! Website: toprealtorjacksonville.com

Website: toprealtorstaugustine.com

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