The Open Podcast

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander is joined by Alexandra Isbășoiu to recap two days at Shopware’s Hacktober event. They cover Shopware’s AI strategy and Nexus, a merchant’s journey to building their own search, and the AI agent workflows behind a “software factory.” They also look at how to get coding agents to stay in scope, and at what agencies can do now to prepare for the Shopware 6.8 upgrade.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander Mangel sits down with Elena Leonova, CEO at OneRank.io and former product leader at Magento, BigCommerce and Spryker, to discuss how to get leadership on board with technology investments, from aligning product strategy with business goals to building a stronger business case for AI.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander Mangel sits down with Radu Barbu, Senior Software Engineer and Tech Lead, about how AI is changing his approach to prototyping, from the first conversation with a client to gathering feedback on a working prototype.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander Mangel sits down with community strategist and founder of Sifa.id, Guido Jansen to break down what happens when generative AI changes how people search for answers and shifts the underlying economics of online communities.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In part 2 of this D2C playbook series on The Open Podcast, Sander Mangel continues the conversation with Mateusz Oktaba and maps out the practical mechanics of lean validation, the reality of retail margins, and the agility strategies required to outmaneuver multinational giants.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this two-part episode on The Open Podcast, Sander Mangel sits down with Mateusz Oktaba to break down why entering D2C requires a profound shift from tech-led product capacity to human-led "need-state" thinking.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander sits down with Samuel Crudge Hill, Product Manager at Shopware. They discuss why data integrations between your online store and external systems keep breaking, and how Shopware's new native integration layer, Nexus, is shifting data routing from a developer-only concern to something business teams can actually own and control.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting. 

Read the related article on our LinkedIn page and let us know your thoughts!

Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the previous episode.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander sits down with Jorg Wiedijk, Head of SDR at Worldline, to break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no longer the one that wins. They cover how to map the full buyer group, why un-gating your content might be the smartest move you make this year, and how intent signals tell you exactly when to act.

Read the related article on our LinkedIn page and let us know your thoughts!

Stay tuned for part 2. Sander and Jorg will cover the final three phases of ABM in the next episode.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.
Read the related article on our LinkedIn page and let us know your thoughts!