On this episode of the Leaders of Modern Finance podcast, host Ben Murray, Founder of The SaaS CFO, welcomes Will Johnson, Chief Financial Officer at Iterable, to discuss the ever-evolving role of the modern CFO.

Will’s background is as both a venture investor and the CFO of private, venture-backed organizations. It gives Will a uniquely holistic understanding of the finances involved in managing a SaaS organization. He has applied this understanding to his current role at Iterable, seeking to approach the CFO role in a way that engages the entire organization and involves him in operations, sales, and other non-traditional CFO capacities.

This has allowed Will to stay on the leading edge of a role that is constantly evolving and to meet his organization’s needs in a way that a more traditional CFO might not be able to. One such need is in strategic future planning. Will is able to competently work with management teams to create financial forecasts, rather than simply analyzing past financial models, due to his willingness to engage in tasks that go beyond those that were historically expected of a CFO.

Will’s immense success with Iterable is a testament to the need for the modern CFO to be adaptable and versatile in their work.

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