The Opportunities & Challenges of Voice Technology [S4 E8]

Smart speakers are the fastest adopted consumer technology in history. Faster even than smartphones. The current use case is around routine activities like voice calling, playing music and accessing news headlines, but digital voice assistants are widely expected to take on more and more complex tasks as the technology advances rapidly.

In this episode of the Digital Download Podcast, co-founder of voice first consultancy Vixen Labs, James Poulter, talks about how voice technology is already impacting marketing communications and the ways that communicators need to adapt the way they do things with audio in mind.

Here's what is discussed in this episode:

* The popularity of smart speakers

* Adoption rates of voice technology

* What people use voice assistants for

* How people use voice prompts on the move

* The rise of audio marketing

* How voice is connecting to and enabling the Internet of Things

* How conversational AI is advancing the use of voice assistants

* How voice assistants are changing the way communicators need to write content

* The challenges to brands of voice technology

* The differences in the way that Google, Amazon and Apple contextualise voice commands

* How communicators should approach voice on different platforms

* Getting stories onto voice-enabled news bulletins

* How voice navigation is still developing according to user behaviour

* Why you must consider audio when producing news stories

Useful Links from Today's Show

* Global Smart Speaker Users 2019 from eMarketer

* Smart speaker ownership doubles in six months from YouGov

* Voice2 the voice first community

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