We don’t have a labor shortage problem in construction. We have a story problem. 

That's where Kate Cinnamo and Explore the Trades step in, to tackle one of the biggest challenges facing construction, contractors and the skilled trades today:

Attracting the next generation of builder.

In this episode, we'll unpack the growing labor shortage in construction, why traditional recruiting messages are falling flat and how construction leadership can better connect purpose, tech, entrepreneurship and hands-on learning to students considering career paths beyond college.

Stemming from a set of posters spotted in the wild that have been seen by over a million students, this conversation dives into what it will actually take to make the trades compelling again.

If you care about the future of construction, this conversation is one you won't want to miss. The opportunity is there, we just need to do a better job of showing it.