In this episode of Founders Future, with host Milan Kohut, we dive into the entrepreneurial journey of Marc Mawhinney, the founder of Natural Born Coaches. Marc shares his powerful transition from a decade in real estate, which ended in a business collapse, to building a thriving support network and podcast for coaches. He reveals how his own experience being helped by mentors led him to dedicate his work to empowering other coaches to build successful, client-rich businesses without relying on paid ads.

Marc details the core of his methodology, which is built on helping coaches answer three critical questions: Who do you help? How do you help them? and where do you find them? He also breaks down his "three pillars" marketing strategy—podcasting, community building, and daily email marketing—that have been the foundation of his organic growth. Marc discusses his philosophy on selecting ideal clients, setting boundaries for a sustainable business, and his future goals for scaling while maintaining his hands-on role and personal peace of mind.